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	<title>Indian market research : Bharat Business &#187; indian currency</title>
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		<title>New Symbol for Rupee approved by Indian Government : Bharat Business</title>
		<link>http://bharatbusiness.com/new-symbol-for-rupee/</link>
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		<pubDate>Thu, 15 Jul 2010 14:22:27 +0000</pubDate>
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				<category><![CDATA[Featured]]></category>
		<category><![CDATA[D Uday Kumar]]></category>
		<category><![CDATA[Hindi]]></category>
		<category><![CDATA[Hindustan]]></category>
		<category><![CDATA[IIT Bombay]]></category>
		<category><![CDATA[indian currency]]></category>
		<category><![CDATA[indian new symbol]]></category>
		<category><![CDATA[Indian rupee]]></category>
		<category><![CDATA[new currency symbol]]></category>
		<category><![CDATA[Roman letter R]]></category>
		<category><![CDATA[rupee]]></category>
		<category><![CDATA[rupee symbol]]></category>
		<category><![CDATA[Rupees]]></category>

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		<description><![CDATA[India is to have a new symbol for its currency, the rupee, after the government approved the winning entry in a national competitionThe symbol is a cross between the Roman letter R and its Hindi equivalent, and was designed by a teacher at the Indian Institute of Technology.
A panel of artists, officials and bankers picked [...]]]></description>
			<content:encoded><![CDATA[<p><strong>India is to have a new symbol for its currency, the rupee, after the government approved the winning entry in a national competition</strong><span id="more-10223"></span>The symbol is a cross between the Roman letter R and its Hindi equivalent, and was designed by a teacher at the Indian Institute of Technology.<br />
A panel of artists, officials and bankers picked the new design.<br />
The Indian government hopes it will soon be as recognisable as the dollar, the pound or the euro.<br />
Correspondents say choosing the symbol reflects India&#8217;s ambition to be seen as a global power.</p>
<p>The winning entry was one of five shortlisted in the public competition announced in March 2009. Designers were given a brief to come up with a symbol that captures the ethos and culture of India.<br />
&#8216;Distinctive&#8217;</p>
<p>Until now the rupee has generally been shortened to the letters Rs or sometimes INR (Indian rupee).</p>
<p>India&#8217;s government says these are not symbols but mere abbreviations.</p>
<p>The new symbol will be the &#8220;identity of the Indian currency&#8221;, information minister Ambika Soni says.</p>
<p>&#8220;It will distinguish the rupee from other currencies.&#8221;</p>
<p>The winning design is made up of half the letter R with a horizontal line on top and in between to make it also look like its equivalent in the Devanagari script, which used in a number of Indian languages including Hindi and Sanskrit.</p>
<p>It will soon be introduced on computer keyboards and banknotes in India and is expected to take a year or two to be fully implemented.</p>
<p>The winning entry was submitted by D Udaya Kumar, a newly-appointed teacher of design at the Indian Institute of Technology. He will receive prize money amounting to $5,350 (£3,500).</p>
<p>Experts say implementing a new currency symbol can be an expensive exercise.</p>
<p>According to one estimate, when the euro was introduced in 1999 it cost Europe&#8217;s biggest companies more than $50bn to update their computer systems to deal with the changeover.</p>
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