NSN Wins $700m Indian Network Expansion Deal
Nokia Siemens Networks (NSN) has won a $700m network expansion contract from Indian telecom services provider Bharti Airtel to upgrade its 2.5G network to increase capacity by 50%. Duration of the deal was not disclosed.

Read more on Computer Business Online via Yahoo! UK & Ireland News

Google to Build Network in Challenge to AT&T, Verizon (Update3)
Feb. 10 (Bloomberg) — Google Inc. is planning to build high-speed fiber-optic broadband networks in the U.S. to offer Internet speeds that are more than 100 times faster than what Verizon Communications Inc. and AT&T Inc. sell today.

Read more on Bloomberg

To the surprise of the web experts and web site owners, we now have Indian affiliate networks performing on the global level. The qualified and elite in web services industry have opened one more front. With affiliate services in the country, there is no need to search for out-of-the-country service providers

Going back to basics, affiliate marketers refers to the popular activity of promoting the business and products of the advertisers online. The process is initiated by the advertiser of Indian affiliate network, which put forth affiliate marketing programs. These programs are reviewed by the publishers and if applicable the publishers join and provide their resources – web sites and portals.

In India, there is no dearth of either the web publishers or the advertisers. Online is one of the upcoming channels for displaying the advertisements of the clients and sell their products. With so many industries and trade units, there is rather a surplus of the merchants or advertisers.

At the same time, if you would compare some of the web sites popular in India and owned by the people based in India, you would find them up to the standards and even better than those created and developed by foreign publishers. Many of these web sites, which include travel portals, job portals, music portals, etc., have a large number of loyal visitors.

The space on popular Indian web sites as such is very important and can be sold to the advertisers. As such we have all the resources and the technical assistance required for the successful running of indigenous affiliate networks.

When the last decade of the millennium was concluding, online services received many setbacks. Due to non-availability of business plans, many companies and individual groups had to exit the markets. But, with affiliate marketing and online advertising catching up, there is a revival phase marked by increased web activity in the recent years.Indian affiliate networks can be taken as the precursors of the golden period that is soon going to tread upon this place. E-commerce is going to flourish as it never has. Till that time comes we have to ensure that our resources and our skills are polished enough to make an impact.

In a report published on a popular news web site, affiliate marketing campaigns were found to be 50 times less expensive than popular offline ones. The results were also found to be convincing as well as tangible. In addition, the companies opting for affiliate marketing and B2B platforms were found to have precise knowledge about their marketing force and the market feedbacks.

These are some of the benefits that affiliate marketing and our B2B platforms deliver. Still, there are thousands of small firms and local businesses that do not know anything about it or have a very vague understanding of the new marketing practices. For start ups particularly, affiliate marketing can be the initial fuel.

Affiliate marketing involves marketing on the web sites of popular web site owners. It is cheap as well as affective. The company or business enterprise that avails such services has to contact the marketing agency or Indian affiliate networks and half of the job is done.

In India, affiliate networks have been providing services for the last few years. Indian affiliate networks have tie-ups with some of the popular online resources in the sub continent.

Indian affiliate networks help the business at both local as well as international fronts. At local level, since the resources are popular and consumption is adequate, they give the right amount of exposure and helps in building the brands. Further, these networks have business liaison with many foreign advertisers and web site publishers. Therefore, they help in popularizing the business at local and global levels.

Affiliate networks in India offer the same kind of services as provided by the industry bigwigs. The standards are comparable and the results are genuine.

The different models of web marketing industry have come from outside India. Indian affiliate networks as such can be seen as replicas of the Western business models. Some people do argue about their applicability in the country. But, so far the results and responses have proved to be convincing to the marketers as well as the publishers to go ahead with the process. Still, India lacks behind in the B2B platforms and service sector developments compared to that of China. We hope that the merchants or advertiser would consider the great opportunity and take appropriate steps in future.

As an active member of affiliate marketing and the voice in the industry, I must say that affiliate marketing can change the traditional outlook of business in India. Indian marketplace is vast and accommodates hundreds and thousands of competitors and brands that are vying for a space in the minds of the people. Starting from popular cities, the brand promotions and marketing on affiliate’s sites can give a strong footing to the business enterprise.

So far as the industry is concerned, one can have clues from Western models and the status of the industry at these places. The best markets to probe would indeed be the ones in UK and US. If they seem too far and too complicated to have any kind of correlation with the business scene in India, China would be the next good example.

If you observe the statistics and read the markets, you will definitely be seeing the signs; positive developments in the Indian context.

It is now the responsibility of Indian affiliate networks to take on the industry to the next level of development and beat the growth curves that have been monitored till this time. One of the primary concerns faced by Indian affiliate networks is indeed the promotion of the marketing practices and the acceptance and endorsement of the industry. We are not looking for some Bill Gates or Larry Page to rewrite the history but coordination and unity among small and big affiliate networks in the industry.

Affiliate networks must give to themselves the industry norms and the code of conduct in the industry. There must be some agency that looks at the promotional aspects as well as others like regulations and standards.

Outside the country and at International level, affiliate marketers have failed to organize and constitute a working group that would look at the aforementioned aspects. Indian affiliate market can take the leading role and put down the foundation stone.

According to our own observation and findings, there are not many people who are interested about the concerns related to industry. However, it can be one of the worst slip-up to isolate from the concerns and be focused on the interests and profits only. This is a wake up call to all Indian Affiliate Networks. Tomorrow can be ours.

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