Hi im a student of BBA (hons) marketing i need help for my research. so can you please fill up this questionnaire as i need atleast 100 respondents. Your help will be highly appreciated.

Questionnaire

1.Name: _________________( Not optional )
2.
3.Email address : ______________ ( Not optional )

Gender:
•Male
•Female

Age:
•13-19
•20-30
•30-40
•40-50
•50 and Above

Occupation:
•Service Business
•Housewife
•Student Others (Please Specify) _________

2. What are the motivating factors when you plan to buy mobiles or cars?
•Discounts and offers
•Fewer prices
•Latest models and trends
•Celebrity endorsing the product

3. Do you believe products specifically advertised by the celebrities are of good quality?
•Yes
•No
•50%
•Not sure

4. What is the most persuading factor to purchase the following products?

a) Motor vehicle?
•Brand Name
•Celebrity
•Luxury
•Self Esteem

b) Clothing
•Brand Name
•Celebrity
•Status
•Cost

c) Food Products
•Celebrity
•Attractive Package
•Quality
•Brand Name

5. Companies are investing large amounts of money for using celebrities; do you think its helping them to increase their total revenue?
•Yes
•No
•Don’t know

6. Which TV channels do you watch? (Specifically Indian channels)

7. Does the presence of celebrities like Shahrukh Khan, Amitabh
Bachan or Aishwariya Rai in an advertisement encourages you to purchase the product or service?
•Yes
•No
•Not sure

8. Do you believe the celebrities also use those products which they themselves endorse?
•Yes
•No
•Not sure
9. What type of celebrity endorsement persuades you personally to purchase products?
•Film star
•Famous personalities
•Cricketer
•Politician

10. Please rate the following celebrities as a brand endorser:-

a) Aishwariya Rai for L’Oreal
•Excellent
•Average
•Poor
•Unsure

b) Amir Khan for coca cola
•Excellent
•Average
•Poor
•Can’t rate

c) Sushmita Sen for Olay creams
•Excellent
•Average
•Poor
•Can’t rate

d) Juhi Chawla for Kurkure-
•Excellent
•Average
•Poor
•Can’t rate

e) Amitabh Bachan for Cadbury chocolates-
•Excellent
•Average
•Poor
•Can’t rate

11. What do you value the most when purchasing a product?
•Price of the product
•Celebrity endorsement
•Quality of the product
•Value for money

12. Does celebrity endorsement help in brand promotion?
•Yes
•No
•Not sure

13. What means of advertisements persuades you the most to purchase a product?
•Television
•Radio
•Newspaper
•Magazines
•Internet

14. What do you think is the reason for the companies to choose celebrity endorsement for promoting their products?
•Easy recognition of product
•Can’t generate new ideas
•to be able to increase sales and profit
•To compete strongly

Product Description
This digital document is an article from Communication Research Trends, published by Centre for the Study of Communication and Culture on December 1, 2009. The length of the article is 719 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

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